APA-Zitierstil (7. Ausg.)

Keller, K. L. (2013). Strategic brand management: Building,measuring, and managing brand equity (3rded.). Pearson.

Chicago-Zitierstil (17. Ausg.)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Delhi: Pearson, 2013.

MLA-Zitierstil (9. Ausg.)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Pearson, 2013.