Citazione Stile APA (7a Edizione)

Keller, K. L. (2013). Strategic brand management: Building,measuring, and managing brand equity (3rded.). Pearson.

Citazione stile Chigago Style (17a edizione)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Delhi: Pearson, 2013.

Citatione MLA (9a ed.)

Keller, Kevin Lane. Strategic Brand Management: Building,measuring, and Managing Brand Equity. 3rded. Pearson, 2013.