Strategic brand management:building,measuring, and managing brand equity

Saved in:

Bibliographic Details
Main Author:	Keller, Kevin Lane
Format:	Book
Language:	English
Published:	Delhi: Pearson, c2013
Edition:	3rded
Subjects:	Brand name proDesign's- Management
Tags:	Add Tag No Tags, Be the first to tag this record!

Description
Physical Description:	xxiii,695p.:ills; 25cm.
ISBN:	9788131756898

Similar Items