Strategic brand management:building,measuring, and managing brand equity

Lignende værker

• Strategic Brand Management
  af: Lane Kellar, Kevin
  Udgivet: (2003)
• Strategic Band Management : Building, Measuring, and Managing Brand Equity /
  af: Keller, Kevin Lane
  Udgivet: (2019)
• The philosophy of branding: great philosophers think brands/
  af: Braun, Thom
  Udgivet: (2004)
• Brand management/
  af: Dhawan, Rohit
  Udgivet: (2010)
• Designing Brand Identity: an essential guide for the entire branding team/
  af: Wheeler, Alina
  Udgivet: (2018)