Strategic brand management:building,measuring, and managing brand equity
Gorde:
| Egile nagusia: | Keller, Kevin Lane |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Delhi:
Pearson,
c2013
|
| Edizioa: | 3rded |
| Gaiak: | |
| Etiketak: |
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Antzeko izenburuak
-
Strategic Brand Management
nork: Lane Kellar, Kevin
Argitaratua: (2003) -
Strategic Band Management : Building, Measuring, and Managing Brand Equity /
nork: Keller, Kevin Lane
Argitaratua: (2019) -
Brand management/
nork: Dhawan, Rohit
Argitaratua: (2010) -
Designing Brand Identity: an essential guide for the entire branding team/
nork: Wheeler, Alina
Argitaratua: (2018) -
Strategic brand management: building measuringand managing brand equity /
nork: Keller, Kevin Lane
Argitaratua: (2008)