Strategic brand management:building,measuring, and managing brand equity
Guardat en:
| Autor principal: | Keller, Kevin Lane |
|---|---|
| Format: | Llibre |
| Idioma: | anglès |
| Publicat: |
Delhi:
Pearson,
c2013
|
| Edició: | 3rded |
| Matèries: | |
| Etiquetes: |
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