Strategic brand management:building,measuring, and managing brand equity

समान संसाधन

• Strategic Brand Management
  द्वारा: Lane Kellar, Kevin
  प्रकाशित: (2003)
• Strategic Band Management : Building, Measuring, and Managing Brand Equity /
  द्वारा: Keller, Kevin Lane
  प्रकाशित: (2019)
• The philosophy of branding: great philosophers think brands/
  द्वारा: Braun, Thom
  प्रकाशित: (2004)
• Brand management/
  द्वारा: Dhawan, Rohit
  प्रकाशित: (2010)
• Designing Brand Identity: an essential guide for the entire branding team/
  द्वारा: Wheeler, Alina
  प्रकाशित: (2018)