Strategic brand management:building,measuring, and managing brand equity

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Bibliografske podrobnosti
Glavni avtor:	Keller, Kevin Lane
Format:	Knjiga
Jezik:	angleščina
Izdano:	Delhi: Pearson, c2013
Izdaja:	3rded
Teme:	Brand name proDesign's- Management
Oznake:	Označite Brez oznak, prvi označite!

Strategic brand management: building measuringand managing brand equity / od Keller, Kevin Lane

Izdano 2008

Knjiga

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