Strategic brand management:building,measuring, and managing brand equity

相似書籍

• Strategic Brand Management
  由: Lane Kellar, Kevin
  出版: (2003)
• Strategic Band Management : Building, Measuring, and Managing Brand Equity /
  由: Keller, Kevin Lane
  出版: (2019)
• The philosophy of branding: great philosophers think brands/
  由: Braun, Thom
  出版: (2004)
• Brand management/
  由: Dhawan, Rohit
  出版: (2010)
• Designing Brand Identity: an essential guide for the entire branding team/
  由: Wheeler, Alina
  出版: (2018)