Style de citation APA (7e éd.)

McCarthy, E. J. (1990). Basic marketing: A managerial approach (10thed.). IRWIN.

Style de citation Chicago (17e éd.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. Homewood, Ill.: IRWIN, 1990.

Style de citation MLA (9e éd.)

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. IRWIN, 1990.