APA (7th ed.) Citation

McCarthy, E. J. (1990). Basic marketing: A managerial approach (10thed.). IRWIN.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. Homewood, Ill.: IRWIN, 1990.

MLA (9th ed.) Citation

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. IRWIN, 1990.