Cita APA

McCarthy, E. J. (1990). Basic marketing: A managerial approach (10thed.). IRWIN.

Citación estilo Chicago

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. Homewood, Ill.: IRWIN, 1990.

Cita MLA

McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. IRWIN, 1990.

Warning: These citations may not always be 100% accurate.