McCarthy, E. J. (1990). Basic marketing: A managerial approach (10thed.). IRWIN.
Citazione stile Chigago Style (17a edizione)McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. Homewood, Ill.: IRWIN, 1990.
Citatione MLA (9a ed.)McCarthy, E. Jerome. Basic Marketing: A Managerial Approach. 10thed. IRWIN, 1990.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.