Cita APA (7th ed.)

Schewe, C. D. (1980). Marketing: Concepts and applications. McGraw-Hill.

Cita Chicago (17th ed.)

Schewe, Charles D. Marketing: Concepts and Applications. New York: McGraw-Hill, 1980.

Cita MLA (9th ed.)

Schewe, Charles D. Marketing: Concepts and Applications. McGraw-Hill, 1980.