Schewe, C. D. (1980). Marketing: Concepts and applications. McGraw-Hill.
Chicago Style (17th ed.) ZitazioaSchewe, Charles D. Marketing: Concepts and Applications. New York: McGraw-Hill, 1980.
MLA (9th ed.) ZitazioaSchewe, Charles D. Marketing: Concepts and Applications. McGraw-Hill, 1980.
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