Cita APA (7th ed.)

Peter, J. P. (1997). A preface to marketing management (7thed.). Irwin.

Cita Chicago (17th ed.)

Peter, J. Paul. A Preface to Marketing Management. 7thed. Ridge, Ill.: Irwin, 1997.

Cita MLA (9th ed.)

Peter, J. Paul. A Preface to Marketing Management. 7thed. Irwin, 1997.