APA (7th ed.) Citation

Peter, J. P. (1997). A preface to marketing management (7thed.). Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul. A Preface to Marketing Management. 7thed. Ridge, Ill.: Irwin, 1997.

MLA (9th ed.) Citation

Peter, J. Paul. A Preface to Marketing Management. 7thed. Irwin, 1997.