APA-Zitierstil (7. Ausg.)

Peter, J. P. (1997). A preface to marketing management (7thed.). Irwin.

Chicago-Zitierstil (17. Ausg.)

Peter, J. Paul. A Preface to Marketing Management. 7thed. Ridge, Ill.: Irwin, 1997.

MLA-Zitierstil (9. Ausg.)

Peter, J. Paul. A Preface to Marketing Management. 7thed. Irwin, 1997.