Brand management/

Podobne knjige/članki

• Strategic Brand Management
  od: Lane Kellar, Kevin
  Izdano: (2003)
• The philosophy of branding: great philosophers think brands/
  od: Braun, Thom
  Izdano: (2004)
• Strategic brand management:building,measuring, and managing brand equity
  od: Keller, Kevin Lane
  Izdano: (2013)
• Designing Brand Identity: an essential guide for the entire branding team/
  od: Wheeler, Alina
  Izdano: (2018)
• Strategic Band Management : Building, Measuring, and Managing Brand Equity /
  od: Keller, Kevin Lane
  Izdano: (2019)