APA (7th ed.) Citation

Kotler, P. (1996). Marketing management: An Asian perspectiv. Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip. Marketing Management: An Asian Perspectiv. Singapore: Prentice Hall, 1996.

MLA (9th ed.) Citation

Kotler, Philip. Marketing Management: An Asian Perspectiv. Prentice Hall, 1996.