Cita APA (7th ed.)

Kotler, P. (1996). Marketing management: An Asian perspectiv. Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: An Asian Perspectiv. Singapore: Prentice Hall, 1996.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: An Asian Perspectiv. Prentice Hall, 1996.