Kotler, P. (1996). Marketing management: An Asian perspectiv. Prentice Hall.
Cita Chicago Style (17a ed.)Kotler, Philip. Marketing Management: An Asian Perspectiv. Singapore: Prentice Hall, 1996.
Cita MLA (9a ed.)Kotler, Philip. Marketing Management: An Asian Perspectiv. Prentice Hall, 1996.
Precaución: Estas citas no son 100% exactas.