Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9thed.). Prentice-Hall.
Citace podle Chicago (17th ed.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. New Delhi: Prentice-Hall, 1997.
Citace podle MLA (9th ed.)Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. Prentice-Hall, 1997.
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