Cita APA (7a ed.)

Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9thed.). Prentice-Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. New Delhi: Prentice-Hall, 1997.

Cita MLA (9a ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. Prentice-Hall, 1997.