Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9thed.). Prentice-Hall.
Citación estilo ChicagoKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. New Delhi: Prentice-Hall, 1997.
Cita MLAKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. Prentice-Hall, 1997.
Warning: These citations may not always be 100% accurate.