Kotler, P. (1997). Marketing management: Analysis, planning, implementation, and control (9thed.). Prentice-Hall.
Chicago Style (17. basım) AtıfKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. New Delhi: Prentice-Hall, 1997.
MLA (9th ed.) AtıfKotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 9thed. Prentice-Hall, 1997.
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