Cita APA (7th ed.)

Keegan, W. J. (1997). Global marketing management. Prentice-Hall.

Cita Chicago (17th ed.)

Keegan, Warren J. Global Marketing Management. New Delhi: Prentice-Hall, 1997.

Cita MLA (9th ed.)

Keegan, Warren J. Global Marketing Management. Prentice-Hall, 1997.