APA (7th ed.) Citation

Keegan, W. J. (1997). Global marketing management. Prentice-Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management. New Delhi: Prentice-Hall, 1997.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management. Prentice-Hall, 1997.