Keegan, W. J. (1997). Global marketing management. Prentice-Hall.
Chicagoスタイル(17版)引用形式Keegan, Warren J. Global Marketing Management. New Delhi: Prentice-Hall, 1997.
MLA(9版)引用形式Keegan, Warren J. Global Marketing Management. Prentice-Hall, 1997.
警告: この引用は必ずしも正確ではありません.