APA (7e ed.) Bronvermelding

Keegan, W. J. (1997). Global marketing management. Prentice-Hall.

Chicago (17e ed.) Bronvermelding

Keegan, Warren J. Global Marketing Management. New Delhi: Prentice-Hall, 1997.

MLA (9e ed.) Bronvermelding

Keegan, Warren J. Global Marketing Management. Prentice-Hall, 1997.