Cita APA (7th ed.)

Cravens, D. W. (2009). Strategic marketing (9thed.). McGraw-Hill.

Cita Chicago (17th ed.)

Cravens, David W. Strategic Marketing. 9thed. New York: McGraw-Hill, 2009.

Cita MLA (9th ed.)

Cravens, David W. Strategic Marketing. 9thed. McGraw-Hill, 2009.