APA (7th ed.) Citation

Cravens, D. W. (2009). Strategic marketing (9thed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cravens, David W. Strategic Marketing. 9thed. New York: McGraw-Hill, 2009.

MLA (9th ed.) Citation

Cravens, David W. Strategic Marketing. 9thed. McGraw-Hill, 2009.