APA-Zitierstil (7. Ausg.)

Cravens, D. W. (2009). Strategic marketing (9thed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Cravens, David W. Strategic Marketing. 9thed. New York: McGraw-Hill, 2009.

MLA-Zitierstil (9. Ausg.)

Cravens, David W. Strategic Marketing. 9thed. McGraw-Hill, 2009.