Cravens, D. W. (2009). Strategic marketing (9thed.). McGraw-Hill.
Tohutoru Kātū Chicago (17th ed.)Cravens, David W. Strategic Marketing. 9thed. New York: McGraw-Hill, 2009.
Tohutoro MLA (9th ed.)Cravens, David W. Strategic Marketing. 9thed. McGraw-Hill, 2009.
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