Consumer behavior and marketing strategy/

Antzeko izenburuak

• Understanding consumer behavior/
  nork: Peter, J. Paul
  Argitaratua: (1994)
• Consumer behavior and culture: consequences for global marketing and advertising/
  nork: Mooij, Marieke de, 1943-
  Argitaratua: (2004)
• Consumer Behavior and Marketing Action:
  nork: Assael, Henry
  Argitaratua: (2001)
• Consumer Behavior: Building Marketing Strategy
  nork: Hawkins, Del I.
  Argitaratua: (2001)
• Consumer Behavior: Building Marketing Strategy
  nork: Hawkins, Del I.
  Argitaratua: (2014)