Cita APA (7th ed.)

Mukerjee, K. (2009). Customer relationship management: :a strategic approach to marketing. PHI Learning.

Cita Chicago (17th ed.)

Mukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. New Delhi: PHI Learning, 2009.

Cita MLA (9th ed.)

Mukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. PHI Learning, 2009.