Mukerjee, K. (2009). Customer relationship management: :a strategic approach to marketing. PHI Learning.
Citace podle Chicago (17th ed.)Mukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. New Delhi: PHI Learning, 2009.
Citace podle MLA (9th ed.)Mukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. PHI Learning, 2009.
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