Mukerjee, K. (2009). Customer relationship management: :a strategic approach to marketing. PHI Learning.
Chicago-Zitierstil (17. Ausg.)Mukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. New Delhi: PHI Learning, 2009.
MLA-Zitierstil (9. Ausg.)Mukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. PHI Learning, 2009.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.