Mukerjee, K. (2009). Customer relationship management: :a strategic approach to marketing. PHI Learning.
Citação norma ChicagoMukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. New Delhi: PHI Learning, 2009.
Citação norma MLAMukerjee, Kaushik. Customer Relationship Management: :a Strategic Approach to Marketing. PHI Learning, 2009.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.