Cita APA (7th ed.)

Loudon, D. L. (1993). Consumer behavior: Concepts and applications. McGraw-Hill.

Cita Chicago (17th ed.)

Loudon, David L. Consumer Behavior: Concepts and Applications. New York: McGraw-Hill, 1993.

Cita MLA (9th ed.)

Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw-Hill, 1993.