APA (7th ed.) Citation

Loudon, D. L. (1993). Consumer behavior: Concepts and applications. McGraw-Hill.

Chicago Style (17th ed.) Citation

Loudon, David L. Consumer Behavior: Concepts and Applications. New York: McGraw-Hill, 1993.

MLA (9th ed.) Citation

Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw-Hill, 1993.