APA-Zitierstil (7. Ausg.)

Loudon, D. L. (1993). Consumer behavior: Concepts and applications. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Loudon, David L. Consumer Behavior: Concepts and Applications. New York: McGraw-Hill, 1993.

MLA-Zitierstil (9. Ausg.)

Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw-Hill, 1993.