APA-viite (7. p.)

Loudon, D. L. (1993). Consumer behavior: Concepts and applications. McGraw-Hill.

Chicago-viite (17. p.)

Loudon, David L. Consumer Behavior: Concepts and Applications. New York: McGraw-Hill, 1993.

MLA-viite (9. p.)

Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw-Hill, 1993.