Stowell, D. M. (1997). Sales, marketing and continuous improvement: Sixbest practices to achieve revenue growth and increase customer loyalty. Jossey-Bass.
Citação norma ChicagoStowell, Daniel M. Sales, Marketing and Continuous Improvement: Sixbest Practices to Achieve Revenue Growth and Increase Customer Loyalty. San Francisco: Jossey-Bass, 1997.
Citação norma MLAStowell, Daniel M. Sales, Marketing and Continuous Improvement: Sixbest Practices to Achieve Revenue Growth and Increase Customer Loyalty. Jossey-Bass, 1997.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.