Cita APA (7th ed.)

Rangan, V. K. (1995). Business marketing strategy: Concepts and applications. Irwin.

Cita Chicago (17th ed.)

Rangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.

Cita MLA (9th ed.)

Rangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.