Rangan, V. K. (1995). Business marketing strategy: Concepts and applications. Irwin.
Citación estilo ChicagoRangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
Cita MLARangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.
Warning: These citations may not always be 100% accurate.