APA način citiranja (7. izdanje)

Rangan, V. K. (1995). Business marketing strategy: Concepts and applications. Irwin.

Čikaški stil citiranja (17. izdanje)

Rangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.

MLA način citiranja (9. izdanje)

Rangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.