Rangan, V. K. (1995). Business marketing strategy: Concepts and applications. Irwin.
Citazione stile Chigago Style (17a edizione)Rangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
Citatione MLA (9a ed.)Rangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.