Rangan, V. K. (1995). Business marketing strategy: Concepts and applications. Irwin.
Chicago (17e ed.) BronvermeldingRangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
MLA (9e ed.) BronvermeldingRangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.
Let op: Deze citaties zijn niet altijd 100% accuraat.