Rangan, V. K. (1995). Business marketing strategy: Concepts and applications. Irwin.
Chicago Style (17. basım) AtıfRangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Chicago: Irwin, 1995.
MLA (9th ed.) AtıfRangan, V. Kasturi. Business Marketing Strategy: Concepts and Applications. Irwin, 1995.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..